October 22, 2008
For Immediate Release
Bill Butler Appointed President of iPipeline™
— Tech Exec Brings Record of Growing World-class Companies
Exton, PA: iPipeline, a leader in on-demand software that supports marketing, selling, and processing solutions for the nation’s top insurance carriers, distributors and producers, has appointed Bill Butler as President. Bill comes to iPipeline from Orchestria, where he was responsible for helping the company quadruple revenue over the past 2 years. Prior to Orchestria, Bill was an executive with Visible Path, where we worked with Ray Lane, prior President of Oracle, to pioneer the development and application of social networks for corporations. iPipeline, one of the fastest growing, privately-held companies in the US, is a Philadelphia 100 and an Inc. 5000 company. In this new capacity, Bill will report to Timothy Wallace, CEO, iPipeline.
"Bill is an outstanding executive with a unique ability to energize technology companies that specialize in content management, marketing automation, and compliance—key components of iPipeline’s solution suite used by the nation’s top insurance carriers, distributors, and their agents,” said Timothy Wallace, CEO, iPipeline. “Bill’s remarkable track record of accelerating revenue growth is based on leading-edge selling processes that reduce time to revenue and his ability to attract and motivate top performers. Bill’s addition to the organization comes at a time when iPipeline is primed with the right team for aggressive growth. I’m looking forward to working with Bill and creating a world-class company unlike any other in our space.”
“iPipeline’s vision of creating a centralized source for multi-carrier information and a standardized e-application platform for agent use is rapidly becoming the solution of choice amongst the nation’s top insurers. Thousands of error-free submissions per week equate to significant savings and streamlined processing throughout the value chain,” said Bill Butler, President, iPipeline. “No other player in this industry has the content, adoption at the distribution level, and experience that embodies the iPipeline brand. I’m excited to be part of what I believe will become the nation’s leading provider of on-demand sales distribution software for the insurance and financial services industry.”
In addition to Bill’s executive roles at Orchestria and Visible Path, Bill has worked with several top venture capital firms and corporations including: Benchmark, Digital Equipment Corporation, Documentum, Integral Capital, Kleiner Perkins, MarketSoft, Norwest, and Sequoia Capital. His career is distinguished by growing companies from startups to over $250M in revenue and leading them through public offerings and profitable acquisitions.
Bill has an undergraduate degree from the Pennsylvania State University and an MBA from Boston College. He, his wife, and four children reside in Doylestown, Pennsylvania.
About iPipeline
iPipeline leads its industry in providing the next-generation suite of sales distribution software to the insurance and financial services markets as an on-demand service. iPipeline’s channel solutions for carriers, distributors, and agents include comprehensive forms, illustrations, and content enabling the industry to market, sell and process insurance faster with 100% accuracy. iPipeline provides agents everything they need to make a sale by aggregating over 100 insurance companies in a single, Web-based network.
iPipeline’s simple, intuitive system integrates directly with over 800 Websites including the industry’s largest banks, broker-dealers and insurance distributors on a subscription-based model. This integrated approach enables insurance companies to automate sales distribution, eliminates point-of-sale mistakes, and streamlines the issuing of insurance policies. With headquarters in Exton, Pennsylvania, iPipeline has offices in Georgia, North Carolina and Wisconsin. For more information, visit: www.ipipeline.com/about.
For more information contact:
Michael Persiano
Vice President Marketing
iPipeline
mpersiano@ipipeline.com
484-348-6555, x479




